Data

Data

At Echo, we believe that data management is key to the success of every direct mail campaign. We provide every direct mail customer with a complementary data health check for each project to ensure the quality of data is maximised and errors avoided. We understand the importance of data accuracy in driving positive results from marketing campaigns and can provide the advice and technical data services necessary to ensure that your campaign data is accurate and well targeted.

Once data has been uploaded to our dedicated, secure data FTP site, we can prepare and deliver a Healthcheck report to you.
The data report tells you exactly what duplicates and flags have been identified in accordance with the latest available industry suppression files. By removing or correcting inaccurate data, we can help to maximise postal savings, lower production costs and make your budget stretch further for improved ROI.